Retail

Unlock the full potential of digital media for both traditional and digital retailers.

Retail is at a crossroads between the digital world and the in-store experience. Most successful brands are optimizing for both into an integrated Omnichannel experience. FROM works with retailers like Aeropostale and American Girl as well as shopping venues such as Mall of America to use digital to re-invent the "brick and mortar" shopping experience and to improve conversion and increase personalization in online shopping experiences.

American Girl Product Browser

Creating a solution that effectively informs customers of all the types of products that American Girl has to offer.

Developing a Vision for an Omnichannel Next-Generation Digital Experience for Guests

Mall of America engaged FROM with developing a vision for an omnichannel next-generation digital experience for guests visiting the world’s largest shopping and entertainment destination.

FROM Helps Aéropostale Customers Star In Their Own Branded Viral Content

FROM Created a fun, viral brand engagement for tween kids to promote the PS brand.

A Prototype for Guiding Sales and Improving Customer Experience

A comprehensive road map for conversion improvement.

Charging Constellation.com for Exelon Rebrand

An electrifying site redesign and optimizing residential customer sign-up.

The Downsides of Digital Retailing

Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround

One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit

Amazon Hasn't Cracked Omnichannel Retailing (Yet)

Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.

The Toys "R" Us Bankruptcy - Why Most Analysts Are Wrong and It’s CEO Just Might Be Right

Toys “R” Us, "The World’s Greatest Toy Store," filed for bankruptcy protection last week, the latest in a string of suffering merchants that includes Kmart, Circuit City, Sports Authority, and Bed Bath & Beyond.

The Success Secrets for Conversational Commerce From the CEO and CIO of 1-800-Flowers.com

When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.

How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce

Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.