WORK

American Girl Product Browser

User testing and customer interviews provided FROM deep insight into customer understanding of the American Girl brand offerings.  Leveraging these insights about how parents and girls shop online for AG’s products, we implemented a new shopping tool to which has demonstrated a substantial positive impact on business results.

User testing and customer interviews provided FROM deep insight into customer understanding of the American Girl brand offerings. While a larger solution is developed, we implemented a product browser to immediately immerse customers in the full product offerings while also facilitating the purchase path.

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