WORK

Redefining the Digital Future of Clear Channel Outdoor

In just two days, FROM helped Clear Channel Outdoor’s new digital leadership find the pathway to $50 million in new digital revenue.

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies. But like every other print-based advertising medium, CCO was facing massive disruption from digital technologies, as more and more postings transformed from static posters to interactive digital displays.

CCO’s new Chief Strategy Officer quickly realized that the company needed a complete re-thinking of their digital strategy.

In just 48 hours, we detailed a strategy for reaching $50 million in growth.

She called on FROM to help drive the process. Using our proprietary collaboration techniques, we mobilized the top thirty members of CCO’s digital leadership team – and in just 48 hours, we detailed a strategy for reaching $50 million in growth.

A process for driving internal alignment. Plus plans for introducing a ground-breaking new product. “We have a plan in place for the entire year based on the outcomes of what we did in these two days,” said CCO’s Chief Strategy Officer, Renee Jordan. “Yes!”

prev
next

Related Case Studies

Global A+E Networks & History Channel Microsite
FROM designed, built and deployed the History of Football site, and then worked with each local History Channel team to launch it in more than a dozen markets around the globe.   
A Unique Website Interface for PBS Kids
Translating Sprout Network's hand-drawn watercolor aesthetic to the web that showcases Sprout’s original content.
FROM Goes in Search of Aliens for A+E
Promotional social media gaming campaign centered around Aliens Week launched globally in seven countries plus Latin American and Southeast Asia
FROM Helps ABC Deliver the News to Subscribers
FROM created a Video Source web application for ABC News
Swamp People Go to China​ On A+E’s New Partner Site
Fresh new redesign for the website used by A+E's international television channel partners, enabling them to purchase their programming content from the A+E family brands (A+E, History Channel, Biography, Lifetime, FYI, and Crime and I
Converting Online Shoppers to Online Buyers for Avis and Budget
With the right set of smart and helpful site improvements, FROM is helping Avis Budget Group realize millions in incremental revenue.

Recent News

Medical Supply Website Built by FROM Clinches Win at International Digital Marketing Awards
FROM Unites with One of India’s Fastest Growing Tech Service Providers
FROM: Vision to Victory has joined forces with Algoworks, an India-based IT service provider known for their top-notch tech expertise as an AWS Consulting Partner, Microsoft Gold Partner, and Salesforce Summit Partner.
FROM CEO Leads Master Class on Building Customer-Centric Teams at CMSWire Connect
FROM Founder and CEO, Howard Tiersky, led a comprehensive Master Class on creating customer-focused teams at the CMSWire Connect conference on May 10 in Austin, Texas.
Former JCPenney, Pep Boys Marketing Leader Joins FROM’s Executive Roster
Veteran marketing executive Scott Allen, who has led omnichannel strategies for brands like JCPenney, Ralph Lauren, Pep Boys, and Dollar General, is joining FROM, The Digital Transformation Agency as Senior Vice President.
FROM Wins 2022 New York Award in Marketing Agency Category
FROM, The Digital Transformation Agency has received the 2022 New York Award in the Marketing Agency category.
Former Capgemini, Vodafone Executive Joins FROM’s Leadership Team
Former Capgemini VP of Digital Practice and Vodafone Head of Cross-Channel Program, Jared Slomack, is joining FROM, The Digital Transformation Agency’s senior management team.